Free Cover Letter Example

How to Write Killer Cover Letters

If you want to write cover letters that grab the reader's attention, here's how to do it. You'll want to make the extra effort to put together a great cover letter consiering it will be the employer's first exposure to you and could be the basis of the decision on whether or not to interview you. Only those who get an interview will be considered for employment so the first hurdle is getting an interview with the hiring manager.

You may or may not be familiar with the AIDA formula. It's an old marketing formula that's been taught for generations. It has stood the test of time simply because it is very effective. When you apply this simple formula to a cover letter, you can change a ho-hum cover letter into one that stands out as a "Killer Cover Letter" and almost forces the reader to pick up the phone to find out more about you.

AIDA is an acronym. It stands for Attention, Interest, Desire, and Action. It describes the process successful marketers want to take their prospect through in order get them to take some action which generally results in making a sale.

In this case, the prospect is the hiring manager and you're selling yourself in the sense that you want the hiring manager to contact you for an interview. So I'm going to show you how to grab the hiring manager's attention, create interest, arouse desire, and ultimately get him or her to take action (pick up the phone and call you for an interview).

This is more than theory; I've actually tested this system myself with amazing results. Are you ready to get moving? The next few posts will cover the process in more detail. Failing to instantly get the attention of the reader is a cardinal sin when its comes to cover letters.

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